(AsiaGameHub) – BetHog has secured new funding and launched a business-to-business (B2B) division focused on AI live dealer games, signaling its expansion beyond its proprietary platform.
Key Takeaways
- BetHog has successfully raised $10 million in Series A funding, bringing its total funding to $16 million.
- The funding round was co-led by Will Ventures and RockawayX.
- Sentient Studios will provide AI live dealers to other operators on a revenue-share basis, with no initial costs required.
BetHog Establishes B2B Channel for AI Dealers
BetHog is extending its AI live dealer technology to other operators through Sentient Studios, a newly formed B2B provider specializing in live casino integration. This launch coincides with a $10 million Series A funding round, co-led by Will Ventures and RockawayX, with participation from PCV, 6MV, Bullpen Capital, and Advancit Capital.
The company intends to utilize the capital to enhance its AI live dealer capabilities on the BetHog platform and accelerate the global rollout of Sentient Studios to operators. BetHog, founded in early 2024 by the team behind FanDuel, operates as a cryptocurrency casino and sportsbook, naturally aligning its product with digital asset and Web3 communities. RockawayX’s involvement in the investor group further reinforces this crypto focus.
Sentient Studios is positioned as a software-driven alternative to traditional live dealer studios that rely on human croupiers, physical studios, and external production setups. Operators can integrate AI dealers through a straightforward revenue-share model, eliminating the need for upfront investment.
This model offers operators greater flexibility in managing table volume, dealer personalities, branded environments, and language options. It also ensures continuous gameplay without the limitations of staffing, which could be attractive to operators seeking live casino-style games with enhanced control over scalability and costs.
The AI dealer technology originates from Sunny, the AI blackjack dealer that BetHog introduced in October 2025. Sunny currently supports 12 languages, with Baccarat and Roulette games slated for release later this year.
“We have been testing our basic AI dealer for the past six months and have found it to be 10 times more popular than its human-led counterpart. Additionally, we have observed improved player retention and satisfaction,” stated Nigel Eccles, CEO and co-founder of BetHog.
However, AI live dealers face significant challenges. Players in live casinos often value the trust associated with human dealers, tangible equipment, and visible studio settings. Regulators may also raise critical questions regarding game integrity, data privacy, and transparency. Furthermore, operators will need clear agreements concerning copyright and intellectual property before deploying synthetic dealer products in live markets.
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