(AsiaGameHub) – With competition for North American players reaching new heights, SBC Summit Americas is set to guide industry stakeholders through innovative strategies via its specialized North America Marketing & Affiliates track.
Scheduled for Wednesday, June 10, the agenda features five panels of prominent marketing experts who will discuss refining acquisition, boosting conversion rates, and developing sustainable player lifecycles.
Attendees will gain insights into leveraging AI for player engagement, navigating complex advertising rules, utilizing new channels like TikTok for acquisition, and creating brands that foster long-term retention.
Rasmus Sojmark, CEO and founder of SBC, commented: “Affiliates are currently managing an unprecedented number of platforms and partnership structures. Between social media, AI, and martech, the industry is becoming more intricate. This track is designed to cut through that noise and provide clear strategies for driving growth.”
The track begins with the panel “Affiliate Leaders Panel: The New Face of Affiliates: Branding, Voice, and Value,” which explores the transition of affiliates into full-scale marketing brands. Industry leaders Brian Christopher (CEO, FlipTheSwitch.com), Stuart Simms (Group CEO, FairPlay Sports Media), Manuel Stan (CEO, Catena Media), and Zaire Williams (Founder, Exclusive) will discuss building audience loyalty through brand identity and personalized content.
As mobile and social media strategies take center stage, the session “Beyond the Link: Redefining Affiliate Growth Through Emerging Channels” will look at how affiliates are becoming community-focused brands. Featuring James White (COO, Hottakes), Caleb Dykema (CEO, Vault Sports), Jon Bowden (CMO, Playstar), and Bryan Bennett (Principal, NorthCo Strategy), the panel will examine how TikTok, podcasts, and live streaming are changing acquisition and building trust.
The “AI, Martech & the Player Journey: Redefining Engagement” session will highlight how machine learning is reshaping operator-player connections. Experts Vasilii Gamov (CEO, Peaky Ads), Jeremy Groves (COO, Evenbet), Dan Morrison (Director, Fast Track), and Adrianna Samuels (Consultant, STX) will explain how AI-driven tools and martech can optimize budgets and enhance player loyalty.
Other sessions will focus on affiliate opportunities in emerging markets like Brazil, as well as how new martech is being used to sharpen player acquisition and engagement.
SBC Summit Americas is held at the Broward County Convention Center in Fort Lauderdale from June 9-11, welcoming 10,000 delegates from the North American and Latin American gaming sectors.
Across five stages, the event will feature panels on leadership, sports betting, casino, payments, regulation, and player protection, featuring some of the most prominent figures in the industry.
Register for SBC Summit Americas:
Early Bird VIP Pass – Available for $400 (a $300 discount) for a limited period. This includes full access to the conference, exhibition floor, networking events, and the Food Festival.
Expo+ Pass – Priced at $95, this provides access to all conference sessions and the show floor, excluding networking events and complimentary food.
Expo Only Pass – A free option providing access to the show floor, ideal for those new to the industry or teams on a budget.
Affiliates and operators may qualify for a complimentary VIP Pass, offering full access to all sessions, the exhibition, and networking functions.
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