Betable introduces three new challenger brands to the UK sports betting sector

(AsiaGameHub) –   Betable has demonstrated its technological capabilities by introducing three new sportsbook brands to the UK market during the first half of 2026.

The company has managed the UK debut of the three brands—Ivy Bet, RightBet, and Bet442—which now compete among other sportsbooks licensed by the UK Gambling Commission (GC).

In these launches, Ivy Bet operates as the new sportsbook division of Ivy Casino, and RightBet arrives as a fresh challenger brand. Separately, Bet442 has transferred its sportsbook operations to the Betable platform to improve performance and broaden its services.

This rollout includes two entirely new brands: Ivy Bet, the sportsbook extension of Ivy Casino, and the newcomer RightBet. It also underscores Betable’s expanding function in providing both new and existing operators with scalable, regulation-compliant sportsbook infrastructure.

This deployment of multiple brands represents a strategic achievement for Betable as it works to cement its status as an essential technology and compliance partner within the UK’s intensely competitive betting sector.

Betable states that these collaborations highlight the robustness of its platform in scaling operations in the UK’s iGaming and sportsbook industry—widely considered one of the world’s most fiercely competitive regulated markets.

The UK gambling industry entered a new fiscal period on 1 April, with Remote Gaming Duty (RGD) fixed at 40%, leading to stricter cost management and operational adjustments for operators. Additional pressure is anticipated, as the tax on remote betting (excluding horse racing) is due to rise from 15% to 25% starting 1 April 2027.

In this context, Betable asserts that its platform will supply the technical efficiencies and regulatory assistance necessary for challenger brands to compete successfully in the UK.

Charlie Noble, Chief Operating Officer at Betable, commented: “The simultaneous launch of several sportsbook brands on our platform showcases the adaptability and scalability of our technology.

“The UK continues to be one of the globe’s most competitive and strictly regulated betting environments, and we are honored to back brands such as Bet442, Ivy Bet, and RightBet as they build and grow their market position.”

These launches point to a rising need among operators for adaptable sportsbook technology that can facilitate quicker market entry, smooth transitions, and compliant expansion in regulated markets like the UK.

Mark Good, representing Ivy Bet, stated: “Introducing Ivy Bet is a logical next step after the achievement and swift expansion of Ivy Casino in the UK.

“Broadening the Ivy brand into sports betting opens up fresh possibilities for players who like both casino and sports wagering. Betable’s platform offers the regulated foundation needed to realize this goal.”