Sportradar Launches Playradar Division to Expand iGaming Business by 2026

(AsiaGameHub) –   Sportradar, a leading global sportstech company, has unveiled a major broadening of its iGaming offering through the establishment of a new business unit.

The Switzerland-headquartered multinational has introduced Playradar, a brand dedicated to iGaming that will create cross-vertical gaming products designed for international betting and gaming operators.

Sportradar has signaled its intention to grow its iGaming proposition for some time. CEO Carsten Koerl, for instance, discussed the sector’s potential for the company during Sportradar’s 2025 earnings calls.

This move is not Sportradar’s first foray into iGaming but represents a scaling up of its current involvement. The company has been exploring iGaming products, conducting a trial in the Brazilian market the previous year. The debut of Playradar signifies the subsequent phase in this strategic initiative.

The new unit is designed to bridge Sportradar’s iGaming goals with its traditional emphasis on sports technology and betting data. It comprises three primary components: a round-the-clock live experience center, a division for hybrid content merging live and historical sports with casino elements, and a premium iGaming content division.

These three areas seek to integrate sports viewing with gaming for engagement or real-money betting, fuse live and historical sports streams with casino-style gameplay, and deliver virtual sports and casino games on a unified platform.

“iGaming is a logical and expandable addition to our business and a strategic step to accelerate our long-term growth plan,” Koerl stated regarding the Playradar launch.

“Playradar content is engineered to optimize cross-selling between sports and casinos, assisting operators in boosting player value and session duration at a time when engagement and retention are crucial for operational sustainability.”

Brazil trials pave way for major 2026 rollout

Sportradar is a major force in the sportstech and data arena, specializing in supplying betting and streaming data to licensed operators. Its significant client roster includes Flutter Entertainment’s FanDuel, DraftKings, and evoke’s William Hill.

Last year, the company greatly extended its sports data footprint—a highly competitive field it shares with rivals such as Genius Sports and Stats Perform—through the acquisition of IMG Arena from Endeavour Holdings.

With its position in sports data solidified, Sportradar’s pursuit of new growth avenues was expected. Last year, it became clear the company was focusing on two areas: predictions markets and iGaming.

Discussing the Brazilian iGaming tests on the Q3 2025 earnings call, Koerl explained: “After client acquisition, they enter the sports betting ecosystem. We offer the full suite of products there, from basic data feeds to comprehensive risk management or the entire platform.

“Using AI, we can redirect that customer into the iGaming space, supply them with suitable products, gauge engagement and churn, and utilize retention tools featuring visualization in the process.”

Leveraging the Brazilian experiments, Playradar will initially target regulated markets in North America, Latin America, and the UK. A series of game launches across these regions is scheduled for 2026, including virtual sports, table games, arcade games, and slots.

Edo Haitin will lead Playradar as Sportradar’s new Executive Vice President of iGaming. Haitin was selected for his deep expertise in live casino, having served as Managing Director of Live Casino at Playtech from 2019 to 2022 and as CEO of Playtech Live from 2022 to 2025.

Haitin commented: “By merging our unmatched expertise in sports data and live streaming with a demonstrated history of product development, we intend to build hybrid content and gaming experiences that tap into the growing trend of sports-casino consumption.

“Our unique position allows us to effortlessly combine live and historical sports events, innovative game mechanics, and casino content, and we benefit from the ability to distribute games to an existing network of licensed operators.

“I am tremendously excited to further bolster our iGaming operations via Playradar and develop it into a top-tier iGaming content provider, utilizing Sportradar’s current assets and the adept, seasoned team already assembled.”

Koerl concluded: “In Edo, we have a seasoned and accomplished industry executive to lead the business forward, backed by an enthusiastic and committed team.”