JOI Gaming Quickly Addresses Dutch Darts Promotion Violation

(AsiaGameHub) –   The Dutch gambling regulator has once again targeted JOI Gaming, which operates the Jack’s Casino brand.

Kansspelautoriteit (KSA) disclosed that it reached out to the company regarding a marketing violation highlighted in an anonymous tip, which alerted the regulator to a Jack’s Casino advertisement appearing on the Professional Darts Corporation (PDC) website.

According to the KSA, although the logo placement itself isn’t the main problem, JOI Gaming violated regulations because clicking the logo redirected users to the Jack’s Casino online platform.

This constitutes a direct breach of the Netherlands’ domestic gambling regulations, which forbid both untargeted iGaming advertising and sports sponsorships by online gambling operators.

These provisions were launched in July 2025 as part of a broader reform initiative to revise the Remote Gaming Act (KOA), a process that remains ongoing.

The legislative changes also prohibit the use of influencers for gambling promotion—a restriction JOI Gaming has previously violated. In December, the company received a €400,000 penalty (£346,000) for an offense from 2023 that occurred during a major motorsports event.

On this occasion, the KSA noted that JOI Gaming promptly adhered to the warning by removing the link from the PDC site, which may prevent further regulatory measures.

The entire issue could have been prevented had JOI adopted the same approach it uses in unlicensed markets such as the UK.

Customers in the UK can freely visit the PDC website, where the Jack’s Casino logo appears in the Partners section.

However, since neither Jack’s nor JOI currently holds a license from the UK Gambling Commission (UKGC), clicking the logo simply returns users to the PDC website.