Better Collective Announces New Board Chair as It Enters Predictions Market Sector

(AsiaGameHub) –   Digital sports media group Better Collective has appointed Thomas Plenborg as its new Board Chair, as the company revamps its international strategy.

The company confirmed that Plenborg will replace Jens Bager as Board Chair, after Bager decided not to pursue re-election following more than a decade in the position.

Better Collective recognized the ‘critical role’ the incoming Chair has already served in its corporate evolution, as the company has broadened its presence from Europe to North and South America.

New horizons

Established in 2004 and based in Copenhagen, Better Collective has grown into one of the largest digital sports media companies specializing in the betting industry and runs one of the sector’s largest affiliate networks.

The company has established a strong position in key regional iGaming markets, including Latin America through its 2024 purchase of Playmaker Capital. It also participates in other aspects of the iGaming ecosystem, such as responsible gambling through its Mindway AI subsidiary.

“We are delighted to welcome Thomas Plenborg as our new Chair,” stated Jesper Søgaard, Co-founder and Co-CEO of Better Collective.

“Having collaborated with him on the Board for the past year, we have already gained from his extensive financial and strategic expertise.

“His background with world-class companies will be extremely valuable as we continue striving to become the premier digital sports media group.”

Plenborg assumes the board leadership position as Better Collective prepares to enter another sector—the rapidly growing, though controversial, predictions market space.

The company intends to utilize its US-focused brands such as Action Network and VegasInsider. This potential new revenue source follows the release of its Q4 and FY25 financial results in February, which showed a minor decline in annual revenue.

Plenborg commented: “I want to thank Jens for his leadership and long-term dedication to Better Collective. He has been instrumental in establishing the governance, strategic vision, and growth trajectory over the last ten years.

“I now anticipate collaborating closely with the management team and fellow Board members to further develop Better Collective for the benefit of all stakeholders, including customers, partners, employees, and shareholders.”